What We Did

We started by understanding who she was trying to reach – mainly women in Florida who love beauty, self-care, and treating themselves to something special.

Then we built simple, clear ads with offers people actually cared about, like:
First-time discounts, Seasonal makeover packages & Loyalty deals for returning clients

But instead of sending people to a website, we encouraged them to message directly. That way, the salon could start a real conversation right away.

Attached below is one of our hero ad creatives. Simple design with clear communication.

The Results

Within weeks, her inbox started filling up with people asking questions, booking appointments, and even recommending her to friends.

Now, these conversations are a regular part of her weekly bookings – and many of those first-time messages turned into long-term clients.

The Takeaway

Sometimes it’s not about more followers. It’s about the right people reaching out—and feeling like they already know you when they do.